In 2008, America’s newspapers collectively relied on advertising for 87% of their total revenue, more than any other country surveyed.
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In the year to June 2010, newspapers accounted for just 13% of News Corporation’s profits — down from more than 30% nine years earlier.
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Online advertising typically brings in less than 20% of a newspaper’s advertising revenue.
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A typical metro-area newspaper gets about 35% of its weekly print-ad revenue from the Sunday edition.
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In India, 110 million papers are now sold daily.
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